:: Fund Raising and Grant Support ::

How to Raise Money for Your Healthcare Org.:

Introduction

Healthcare Philanthropy Today
Close of This Decade May Bring End to Lean Years in Health Giving, p. 9
Healthcare Contributions Rise for the Third Year in a Row, p. 10
Giving to Nonprofits Increases Nearly 4 Percent, p. 12
Good News on Future Foundation and Corporate Giving Fronts, p. 14

Essentials for Effective Donor Cultivation
For Greatest Success in Fund Raising, Focus on Individual Donors, p. 18
Cultivating Donors, Like Making Fine Wine, Takes Time, p. 18
Larger Gifts Require the Personal Touch, p. 21
Essential Elements in Soliciting Grateful Patients, p. 22
Personalize, Personalize, Personalize!, p. 25
Investing in Direct Mail: Long-Term Commitment Yields Long-Term Results, p. 26
Reader-Friendly Layout Tips To "Get Their Attention", p. 29
Moving From Telethon to "Thank-a-Thon," p. 31
Don't Forget Your Board, p. 32

Finding Foundation Dollars
Critical Issues in the Grantsmanship Process: What the Funders Have To Say and How You Can Respond, p. 37
Top Tips for Success With Corporate and Foundation Funders, p. 40
How To Write Proposals That Get Funded, p. 43
Essential Elements of a Well-Crafted Proposal, p. 48
Focusing on Foundations' Needs is Key to "Perfect" Proposal, p. 50
Fund Raising's Ten Commandments, p. 52

Cultivating Corporations
Do Your Homework, p. 57
Despite Changes, Corporate Giving Remains Steady Funding Source, p. 59
Who's Attracting the Most Corporate Dollars?, p. 61
Greatest Growth Predicted in Employee Volunteerism Programs, p. 63
Corporate Contributions Departments Feeling Bite of Reduced Staffing, Time, p. 66
Philanthropy Linked to Marketing Strategies, p. 68
Cause-Related Marketing One Way To Tap Into Corporate Funds, p. 69

Capital Campaign Strategies
Are You Ready Yet?, p. 76
Priority One: Selecting Top Volunteer Campaign Leadership, p. 78
How Annual Funds Can Survive Organizations' Capital Campaigns, p. 81
Five Strategic Steps To Sustaining Fund Raising Momentum After Capital Campaigns, p. 82
Keeping Staff Members When Campaign Dust Settles, p. 85
You Can't Thank Your Volunteers Enough, p. 86

Perspectives on Planned Giving
Planning for the Future: What You Should Be Doing in the Planned Gifts Arena, p. 91
Where You Fit in the Estate Planning Process, p. 96
Why Do People Give?, p. 98
Don't Forget the Younger Donors, p. 101

Planned Giving Donors Contribute to Multiple Charities
Planned Gifts No Magic Cure, But Can Add Boost to Campaigns, p. 106
How To Deal With Tough Situations, p. 108
Tackling the Touchy Subject of Bequest Solicitation, p. 111
Development Officers Neglecting Stewardship of Planned Gift Donors, p. 112
Futures Societies Hold Promise for Planned Giving Recognition, p. 115
The Role Your Organizational Structure Plays in Successful Planned Giving, p. 117
Structuring Your Development Program To Better Facilitate Planned Giving, p. 119

Fund Raising Survival Techniques
CEO Support: The Backbone of Any Successful Fund Raising Program, p. 125
Six Factors That May Be Affecting Your Development Success, p. 128
Capitalize on Milestones for Increased Community Relations, Donor Awareness, p. 130
Making Your Special Event Truly Special: Ten Commandments for Special Event Planning, p. 133
Successful Golf Tournaments: Avoiding Bogeys in Fund Raising Plans, p.135
Emphasizing Services Can Help Attract Endowment Donations, p. 139
Marketing Philanthropy: Making It Work, p. 140
Essential Elements To Consider in Co-Ventures and Merchandising, p. 143
Promotions Can Be Profitable for Community-Based Organizations, p. 145
Making a "Business" Connection, p. 146

Success Stories: Case Studies of Successful Fund Raisers
Hospital Scores 98 Percent Participation in Employee Campaign, p. 151
Employees Can Be Fertile Ground for Fund Raising, p. 154
Extend Pledge Period, Increase Participation and Efficiency, p. 158
Focus on Hospital Family Ties for Campaign Success, p. 160
"Just the Facts", p. 162
How to Make the Most of Community-Based Resources, p. 163
How Corporate Donations Got One Center Off to Healthy Start, p. 167

Resources, p. 172

Source List, p. 179

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