:: Management and Marketing ::

Management and Marketing Newsletters

An essential tool for healthcare and managed care marketing professionals, Healthcare Marketer's Executive Briefing stays on top of the most current challenges facing marketing professionals, including competition, communicating with internal and external audiences, building a system identity, managed care, integration, mergers and acquisitions, attracting and retaining members, and job security. Each month, you'll get the latest management intelligence regarding, for example, how to communicate to your key audiences through mergers and acquisitions, how to create a "system" identity, how to influence consumer choice at the point of health plan selection, how to get new business and increase market share, how to improve community health, media relations, public relations, and advertising. And, you'll get information you won't find anywhere else - like our year-end survey and other original research.

By including the name of a contact person at the end of each article, Healthcare Marketer's Executive Briefing also serves as an exchange medium and promotes networking among healthcare marketing and public relations professionals.

Healthcare Marketer's Executive Briefing is published monthly.

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